What is a cookie?

Cookies are small text files which track, save and store information. When you visit some web pages and there are interactions, information on these is saved on your personal computer or mobile or handheld device (this could be a smart phone or tablet). Cookies do not store personal information and do not harm your computer, mobile phone or device.

How do we use Cookies?

We use cookies to distinguish you from other users of our Website. This helps us to provide you with the best possible experience when you browse our Website and also allows us to improve our Website and tailor your browsing experience.

You will be given the option to allow or disallow the use of cookies when you visit the Website.

We collect information we feel is essential for you to use our Website efficiently and to improve services for you, for example:

  1. For technical purposes necessary for the operation of the Website;
  2. To allow a service to recognise your device – this means you don’t have to repeatedly provide the same information during a task;
  3. To measure the number of people using our Website, to make sure there enough capacity for the Website to operate at speed;
  4. To recognise current activity being undertaken by the user, for example previously viewed pages or products;
  5. To monitor campaign success, for example promotions or competitions;
  6. To support website and system administration, for example, tracking the number of website users for marketing purposes;
  7. To remember pages viewed;
  8. To monitor your journey around the website so that we can improve navigation and ease of access to popular pages; and
  9. To remember items saved to your basket on a previous visit to the Website, including where the browser has been closed and a new session has begun.

If you’re not keen for your personal computer to accept cookies, or simply want to delete any existing cookies, please refer to the instructions under your file management software to locate the file or directory that stores the cookies. Please note, if use your browser settings to block all cookies (including essential cookies) you may not be able to access all parts of our Website and your browsing experience will change – it may become less interactive, less personal to you, contain more error messages and certain sections may not work at all.

Further information and guidance on cookies and how you can manage your browser settings can be found by accessing the following links:

allaboutcookies.org
ICO.org cookies

Types of cookies used

Our Website uses the following types of cookie (each cookie is unique with its own specific lifetime):

  1. First Party Session cookies – these short lifetime cookies are set directly by us and may only last until you close your browser. They allow our Website to link your actions during a browser session so we can store certain information while you are browsing the website.
  2. First Party Persistent cookies – these cookies have a longer lifetime. They are set directly by us and enable our Website to recognise you when you return to us. They are stored on your device in between browser sessions and allow your preferences or actions across our site (or in some cases across different websites) to be remembered.
  3. Third Party cookies – Third party cookies are not set by us but are instead set by a third party. Online advertising is a common example where third party cookies are used.

Online Advertising

The purpose of our online advertising is to provide you with relevant products, based on the sort of products you are viewing on our Website or those of our products that you view through our advertising agencies/networks on other selected websites. The adverts you see may draw your attention to alternative colours and styles or products from other categories relevant to your browsing history. The technology behind these adverts depends on cookies and device IDs. We may share the data collected by each of the types of cookies described in this privacy policy with third party service providers who serve ads on our behalf. For information on how you can block third party cookies used for this purpose, see “How do we use Cookies”section.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:
Analytics

The services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.

Facebook Ads conversion tracking (Facebook, Inc.)

Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on this Website.

Personal Data collected: Cookies and Usage Data.
Place of processing: US – Privacy Policy.
Google AdWords conversion tracking (Google Inc.)
Google AdWords conversion tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on this Website.
Personal Data collected: Cookies and Usage Data.
Place of processing: US – Privacy Policy.
Google Analytics (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilises the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualise and personalise the ads of its own advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: US – Privacy Policy – Opt Out.
Google Analytics with anonymised IP (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. (“Google”).

Google utilises the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualise and personalise the ads of its own advertising network. This integration of Google Analytics anonymises your IP address. It works by shortening Users’ IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

Remarketing and behavioural targeting

This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User. This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioural targeting activity.

In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page.

AdWords Remarketing (Google Inc.)
AdWords Remarketing is a remarketing and behavioural targeting service provided by Google Inc. that connects the activity of this Website with the Adwords advertising network and the Doubleclick Cookie.
Personal Data collected: Cookies and Usage Data.
Place of processing: US – Privacy Policy – Opt Out.
Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing is a Remarketing and Behavioural Targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: US – Privacy Policy – Opt Out.
Remarketing through Google Analytics for Display Advertising (Google Inc.)
Google Analytics for Display Advertising is a remarketing and behavioural targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network and the Doubleclick Cookie.
Personal Data collected: Cookies and Usage Data.
Place of processing: US – Privacy Policy – Opt Out.
Facebook Custom Audience (Facebook, Inc.)
Facebook Custom Audience is a Remarketing and Behavioural Targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.
Personal Data collected: Cookies and email address.
Place of processing: US – Privacy Policy – Opt Out.
Where we store your personal data
Any personal details we have collected about you are kept securely and in accordance with the Data Protection Act 1998. We will never sell or disclose your information to third parties, shared companies for any other purposes than described in this policy or for legal reasons (e.g. to comply with a legal process).

The information which we collect about you will be stored on the following servers depending upon which Websites and Services you are accessing:

www.idyllsleep.com; secure internal servers

Unfortunately, the transmission of information via the internet is not completely secure and although we do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We use information held about you:

  1. To help you to use the Idyll website, to improve your experience of using the Website, to administer and monitor our Website and to improve our Website;
  2. To ensure that we present the content on the Website in the most effective manner for your and other users;
  3. To provide you with information, products or services that you request from us or which may interest you, where you have consented to be contacted for such purposes. To personalise these communications to you and your likes and dislikes;
  4. To meet our obligations arising from any contracts entered into between yourself and us;
  5. To notify you promptly about changes to our goods and / or services;
  6. To process your payments for goods and services to enable you to shop with us online and in-store;
  7. To check that you have (or are likely to have) the means to pay us for any products you order from us over the internet or in store.
  8. To keep accurate records of purchases, sales or other transactions to ensure that the requisite payments and deliveries are made, or services provided in respect of those transactions, and to make financial or management forecasts to assist us in conducting our business activities (Idyll does not hold or take payment details, this is all undertaken by a 3rd party payment gateway);
  9. Where you have specifically consented to be contacted for such purposes, to allow us to send you direct marketing by telephone, post or email about special offers and current or new products that you may be interested in, and to monitor the success of such campaigns and promotions;
  10. To allow us to contact you in relation to competitions and prize draws, to process your entries to our competitions/prize draws and to fulfil our obligation under our competition/ prize draw terms and conditions;
  11. To analyse sales processed through the Website and specific products which have been frequently viewed on the Website for marketing and business development purposes;
  12. To respond to any questions, suggestions or complaints you have raised with us or any social media posts, or any comments you make directly to us or in the public domain; and
  13. To carry out administrative tasks and research and statistical analysis for customer surveys and research;
  14. To monitor how people use our websites to see if they are being abused or threatened, for example, by internet trolls posting inappropriate comments in review areas or by would-be hackers looking to undermine our security;
  15. To protect you and our business from any other potentially criminal behaviour, including identity theft and fraud;
  16. To help us maintain administrative and statutory records about our business so we can better understand what we’ve sold, and how, when, where and at what price, and pay our taxes;
  17. To enable us (and our third-party service providers) to plan and manage our day-to-day business as effectively as possible, for example, to predict the possible sales volumes of a particular product so we can make doubly sure that we have sufficient stocks to meet the likely demand;
  18. To see if the money we spend on marketing and advertising across all media represents good value for us or not;
  19. To provide you with appropriate after-sales services.

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